Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Overview
A practical, put-it-to-work-now guide for understanding, building and fostering a Fiercely Loyal community of clients, customers and raving fans.
Building and sustaining a fiercely loyal community of clients, customers and raving fans is critical for success in today’s turbulent marketplace. Organizations, both corporate and non-profit, that are thriving have discovered a secret – the underlying DNA shared by all wildly successful communities. Fierce Loyalty unlocks this secret DNA and lays out a clear model that any organization of any size can follow.
Business strategist Sarah Robinson helps you break down the process and gives you clear, specific steps for creating and maintaining a fiercely loyal, wildly successful community and put it squarely in the center of your business plan. Drawing on her own extensive experience as well as her research into the inner working of some of the most successful communities around, Sarah de-mystifies the process and gives you exactly what you need to make Fierce Loyal happen in your organization.
Review
~ Barry Moltz, Small Business Speaker and Author“Fierce Loyalty is one of the most unique advantages a business can have today. However, building a fiercely loyal community can be a painstaking process. Sarah Robinson does a masterful job in explaining how and how not to convert customers into advocates for your brand. Fierce Loyalty is must read material for entrepreneurs and brand builders in every-sized company.”
~ Brian Moran, CEO⁄Managing Partner Brian Moran & Associates“Having followed and read Sarah Robinson for several years now, there is no better person to write Fierce Loyalty. Not only does she teach you how to build community, she provides you with return-on-investment in five easy steps, along with case studies to help you envision success. But it isn’t just about how to build an engaged community. It’s about how to create fierce loyalty by unlocking the DNA of the groups of people you want to reach. With exercises, questions, and easy ways to build your framework (provided you do the homework), Robinson provides you the exact structure to build your own fiercely loyal community.”
~ Gini Dietrich, Chief Executive Officer, Arment Dietrich and Co-author, Marketing in the Round
“I was a skeptic when I picked up a copy of Fierce Loyalty. I didn’t think there was a way to actually PLAN for a fiercely loyal community to be part of my business. I couldn’t have been more wrong. Not only can it be planned for, it can be REPEATED just by using the framework that Sarah Robinson spent years perfecting! Fierce Loyalty is a must read for every business owner whose business can benefit from a loyal customer base.”
~ Sean McGinnis, Founder, 312Digital.com
“The new digital age is fierce. This book is fierce. Sarah Robinson is fierce. Customer loyalty has never been more important than now. The digital age has forever changed the way people buy, sell, and talk about brands. It is time for you to become fierce.”
~ Kyle Lacy, Author of Twitter Marketing for Dummies and Branding Yourself
“It’s easy enough to be a cynic these days in business, given the nature of consumer disloyalty, pricing schemes that undermine real value and the seemingly prevalent uncaring attitude of most businesses or that everybody’s now an expert on your business. But Sarah Robinson’s new book Fierce Loyalty provides a real, practical and extremely powerful foundation for understanding how to create a loyal, valuable community for those who get the power and impact they provide.”
— ~ Jeffrey Summers, Founder⁄Principal, Summers Hospitality Group
About the Author
Sarah Robinson is President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence.
